This year’s, annual Auto-Mechanical Gas Guzzler’s Explo, features the latest in green automotive design and short-circuits in legislated, auto-emission standards. Participants from around the globe come to expand their knowledge base, spark their curiosity or succumb to their boss’s ultimatums. The percussion marketing of highly polished, gas guzzling cars, fuel the images of our mind’s internal dialogue:
“Divorce court vs. motorized euphoria; weighing the options.”
“I know I can do it! At sixty plus hours of overtime each week, within 10 years, it will be mine!”
“Ignition key to dating ease. . . “
A car is a car. This is until the images story make this four-wheeled, prefabricated creation more than a standard, off-the-assembly line motorized vehicle. Emotion, meaning, change and drama transform this image into a story. Now rolling off the pre-assembled memory-lined banks of our mind’s eye, this car becomes an animated piece, part or aspect of our daily lives. For some it may become a career path while for others a fatality. No matter what its course, our car’s talk makes our story’s run; thus turning our prefabricated, motorized transportation into more than just a car.
One example of an image’s story-ification process is the ever dreaded, ill-fated, driver’s education road test. The very one which currently separates us from the constricted confines of parent approved, chauffeur services from the world of driver-independent, motorized freedom. The big day arrives. Masterfully fastening our seat belts and turning the key, reality hits. The reality of having locked ourselves inside a small metallic,
four-wheeled, accelerating, motorized structure with a complete stranger. One who has been exclusively state appointed and solely invested with the power to welcome us into the sacred realm of independent drivers; or to condemn us into retaking the dreaded, ill-fated road test yet again. At this point, the simple image of a car becomes the vividly vibrant foundation of this story’s unfolding.
Research and informational presentations deal primarily with facts. Story and story-based communication encompasses images, emotion and change. The place where life is as it is, change happens and life as it was, will never again be the same.
So . . . what is the story behind your first car?
What was your first car like?
Was it your dream car, filled with the tantalizing aroma of new car smell? The very one now adding a much needed jump start to your social life and a unexpected, fueled-spark of ignition to your love life.
. . . OR . . .
Was it a state of the arts jalopy, beater or rattletrap? The one where rubberized floor-mats strategically covered the rust-eaten-holes in your car’s floorboards; separating you from road spray’s loose debris and soggy splash backs.
What ever image you choose, fill it with emotion, suspense and intrigue. Then pile in and enjoy the ride into your next story’s adventurous unfolding.
Expect taken from Break Out Storytelling: A Leap off the Page Guide to Telling a Story by Grace Wolbrink.
Until next time . . . Let your Storyographer’s Journey Continue!